Cost is a big one! Buying organic produce or opting for zero waste products are not always the cheapest option and can make a significant difference to your weekly grocery bill if you’re not growing or making your own.
Italy is now proposing a bill that offers financial incentives to shopkeepers who reduce plastic waste which means discounts for shoppers. Do you think this kind of model would be significant in allowing people to more easily commit to a more sustainable household? What kind of financial incentives should we see implemented in other parts of Europe?