Today’s Coca-Cola brand stands for pollution and childhood obesity. For the second time in a row, they’re the world’s largest plastic polluter.
Back in the 1970s, their brand used to be known about teaching the world to sing. Can you believe it?
A recent global audit found there was more Coca-Cola plastic waste in our environment than the next three big consumer companies combined.
The environmental group had 72,541 volunteers in 51 countries collect plastic waste in September, and 43% of what they found were marked consumer brands, the Guardian reported. Coca-Cola was number one, with almost 12,000 Coca-Cola products found in 37 countries.
Nestlé and Pepsico were next.
What can these big companies do to make a positive difference? Let’s talk about this.
Here is one idea: a marketing campaign that focuses on educating its customers on how to dispose of their bottles to preserve nature. It’s a win-win. It all begins with creating awareness. What do you think?