This piece has so many interesting facts. Really impressed with the panellists G Erlendsson (CEO of Enso Tires), Richard Lofthouse (Air Pollution Expert), Chiarinna Darrah. Very interesting and important facts shared here:
Tires used to be white because that was the colour of rubber, but engineering through the use of ‘black carbon’ and other oil based products helped increase durability, ability to deliver speed and efficiency. However an industry was born which nets more than the sales of cars, so long wearing wheels were not a priority.
Incredible to learn that plastic particulate matter is equivalent to visible plastic waste (e.g. plastic bags, drinking receptacles), and 30% of microplastics in the ocean is attributed to tires and clothes (but mostly tires). The IUCN report was quoted.
The fact that 10% of every tire goes into the atmosphere is just ridiculous - 1 KG of tire every 20,000 miles! Potentially this represents three times as much particulate matter than from the tailpipe. This means the report from the BBC could be accurate with traditional tires.
G was incredibly interesting in terms of solutions. The idea of creating long-lasting tires has to be the answer. I love the fact they’re looking at tires built from cellulose and other organic materials, which are able to broken down again even as particulates, and be re-manufactured, is pretty cool.
Has anyone switched to long lasting tires and what does the cost/benefit look like?