How to Grab People’s Attention Online
Start with a bang! Break the ice with an engaging intro, a game, speech, a song, or a personal story.
A story: We’re hard-wired to enjoy and learn from stories. The story can be about you personally, which tells the audience first-hand why you’re passionate or knowledgeable about the given topic. Or you can tell a story about another person who the audience can learn from.
State a shocking statistic or headline. Make sure that it is aligned with your main topic. If you are not sure what statistic to talk about, 10-minutes of research will be able to give you at least three very good ideas.
Use a powerful quote. The quote must have meaning and relevance to the audience. Choose wisely because you want the person you quote to add credibility and likability to what you are about to teach them.
Ask a rhetorical thought-provoking question. A rhetorical question is a question that you ask without expecting an answer. The question might be one that does not have an answer. It might also be one that has an obvious answer but you have asked the question to make a point, to persuade your audience.
Go graphic. A quality photo adds much more than aesthetic appeal. It engages the audience’s imagination and makes the message memorable. Use photos and graphics whenever possible.
Use a short video. Make sure that you own the video. It can be one that you pre-recorded by putting together a few photos and mixing it with a video you took that is in contact with the topic you are covering. An interview you gave to the media or an event where you were a speaker.
Do not try too hard. Be natural. The attention grabber should be designed to increase the audience interest in and curiosity about what you are going to share with them. You want the audience to be receptive to what you will say next, so be relevant and align it to the main topic of your lesson.
Feel free to add humor where appropriate (do not overdo it) and only if it fits your personality.
Videos! Include photos and graphics to support your visual perception. Limit the number of words on the screen. Remember, no walls of text! Add enjoyable photos and graphs. You will learn more in the article about Prerecorded videos.
About using graphics. You can download a branding template here. It is very important to use consistent branding when creating content for the Dennis community. In this folder, you will find logos, color platelets and a whole library of contents, including buttons, icons, and other graphics.
© This post is copyright protected. Owned by Dessi Popova and licensed to Better Century only!